The Challenge
Century Ply’s website, built in 2015, no longer met the needs of today’s digital audience, struggling with outdated UI/UX, declining engagement, and a lack of tools to support user decision-making.
Strategy & Execution
1.Tailored Architecture
We revitalized Century Ply’s digital presence by redesigning the website with a modern, cohesive UI/UX, ensuring a seamless experience across tailored landing pages for Consumers, Architects & Interior Designers, and Dealers.
2.A Unified Brand Experience
Our strategy leveraged a decade of brand insights to integrate value-driven tools like the Visualizer, Plywood Calculator, Colour Finder, and 3D Plugins, enhancing utility and supporting decision-making while maintaining a unified brand experience.
3.A Unified Brand Experience
Our strategy leveraged a decade of brand insights to integrate value-driven tools like the Visualizer, Plywood Calculator, Colour Finder, and 3D Plugins, enhancing utility and supporting decision-making while maintaining a unified brand experience.
Performance Outcomes
User Retention
30%
Boost in User Retention
Growth
2.11X
Growth in Time Spent on Site
Rise
50%
Rise in Tool Activity
Engagement
1.71x
Growth in Overall Engagement
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