Viraj Profiles: Global Leader in Manufacturing

Viraj Profiles

A campaign shaped by one word, majestic, and a film chronicling the making of Viraj.

INDUSTRY

Manufacturing & Industrial

Brand

Viraj Profiles

Services

Awards

Best Video Content in a Digital Campaign for a Manufacturing Enterprise

Video Media Awards & Summit 2025

The Strategy and Execution

The Dots We Connected

Grandeur, Simply Said

Viraj means majestic in Sanskrit. So, we turned the name into the campaign’s guiding idea, bringing its global leadership, innovation and legacy to life through clean design and confident copy.

A Ten-Day Tease

Teaser posts and video snippets built a slow swell of anticipation, so the reveal met an audience already waiting.

A Film as the Centrepiece

Making of the Majestic charts Viraj’s rise from stainless steel manufacturer to global leader, the moment the build-up was leading to.

Launch, Then Momentum

Facebook, Instagram and LinkedIn carried the campaign during the launch, and X and YouTube kept the conversation going long after that.

The Making of the Majestic

The Majestic had its moment in the spotlight. We carried the campaign across Facebook, Instagram, LinkedIn, X, and YouTube giving the launch more room to be seen and the film a role in extending its reach. Each platform added to the campaign’s presence in its own way, keeping Viraj Profiles in the conversation well beyond the initial reveal. The numbers would show just how much ground the campaign covered.